How To Create A Small Business Marketing Strategy That Will Triple Your Profits This Year

What does a small business marketing strategy mean to you? Some people automatically think in terms of their company’s long-term goals. When they start their small business, they create a long-term business plan, including a marketing strategy, that will help them develop their company over time. Others think of a small business marketing strategy as a single campaign. They create a marketing campaign for one product or service they offer, and create a series of marketing tools that will help them sell that product or service.

While both may technically be correct, there is a distinct difference between the two. One creates a stream of income for a short period of time (typically a few weeks to a few months), while the other ensures you have a stream of income coming in on a regular basis.

In order to ensure an effective small business marketing strategy, you must have three things in place.

1. Multiple marketing tools in place. Every day a person is marketed to 60-100 times. You see banners on the sides of busses, advertisements in newspapers and magazines, and coupons in your mailbox. It’s easy to see why marketing tends to become almost non-existent in our minds.

But the thing that a good marketer realizes is that he has to use different marketing tools to reach different target audiences. Everyone has a different attention span. Everyone is searching for different products and services at different times. A good small business marketing strategy has multiple tools in place to capture a prospects attention when he or she is ready for our product or service.

The key is to knowing who your ideal clients are. The more you know about them, the more you’ll be able to reach them in a manner that’s best for them. Good marketing tools are:

* direct mail postcards

* direct mail letters

* advertisements in magazines

* advertisements in newspapers

* neighborhood postcard packs

* door hangers

* flyers

* brochures

* promotional products

* tradeshows

* billboards

* bus stops

* school buses

* regional transportation systems

* sponsorship of school athletics

* and much more

An ideal small business marketing strategy will encompass many of these types of tools, and have campaigns set up using select tools at different times throughout the year.

2. Use those marketing tools over long periods of time. Once you have your marketing tools in place, continue to use them again and again. Probably the biggest mistake a small business owner makes is to grow tired of his own marketing campaign, and abandoning it before it’s realized its full potential.

The average campaign takes a person 8 – 12 times of viewing the same material to recognize the information and take action. If you quit running a campaign before you reach the 8 – 12 times average, you won’t achieve your desired results.

An ideal small business marketing strategy will provide goals to seek out longevity in marketing campaigns. While nuances of a campaign can change (i.e. changing ad advertisement to showcase seasonal products) the structure of the campaign should always remain the same.

3. Use those marketing tools in many different places. Your prospects come from a variety of different sources, and have a variety of different interests. Mailing your brochure out to prospects is a great way of marketing; but you may also do well by placing your brochure in offices of complimentary businesses. Advertisements may work well in your local newspaper; but they may do just as well in an industry trade publication. Direct mail postcards may inspire a lot of people to pick up the phone and call you; but it may motivate more people to visit your website.

Creating a handful of tools to use in your campaigns provides you with the resources. Getting those tools into the hands of your prospects is what requires a plan.

An ideal small business marketing strategy will be a long-term plan that involves creating marketing tools, putting them into the appropriate places, and leaving them in place long enough to let them work.

Copyright 2006 Vision Business Concepts Inc

Making the Most Out of Selling Your Small Business at Retirement

Retirement is the holy grail of the working individual’s lifetime. Having the free time to travel, spend time with grandchildren or pets, or even hitting the links at the nearest golf course is what gets many through the forty plus years of hard work and dedication they commit to day after day. When it comes to retiring for those who own small businesses, the same thought comes to mind. How do I sell my business and make the most profit?

Selling a business in today’s economy is not an easy task. The unemployment rate is at an all time high and many individuals are seeking the help of the government in the form of stimulus checks and unemployment income. What does that mean for the small business seller? Simply put, help is needed. It is near impossible to sell a small business alone or without the help of a small business broker. According to the Business Brokerage Press, the average business broker has a 14-24% success rate, where as an individual sale may only be effective up to 2% of the time. That’s almost ten times the success.

Finding the right broker can take some time and research, but it is well worth the effort. The right broker can provide your business with the exposure it needs and the help you need to find the perfect buyer. Business brokers are a part of every aspect of the selling process, from advising, advertising the business through a network of buyers, screening potential buyers, structuring the sale (including valuation) and all the negotiations there out. Business brokers also guarantee complete confidentiality and identity safe guarding.

Retirement should be enjoyed, not spent worrying about income. Make the most out of your retirement years. Work with a business broker to obtain the maximum profit from the sale of your small business and leave the legacy you deserve.

Small Business Solutions for Facing the Challenges of the Market

You have taken the step, no, the giant leap in your life – launching your own business. Now your dream is floating out there on the big bad sea of competitive business; dodging sharks, swimming in the space between the giant whales and gobbling what nourishment you can. It is a scary place to be but also exciting, can you make it in this jungle? Does your business have what it takes? Now is the time to remember one of life’s most important lessons. Never be too afraid to ask for help, small business help to be specific.

Let me introduce you to the concept of small business solutions. I am talking about optimizing every aspect of your company, of boosting your performance from surviving to thriving. You need solutions tailored to the requirements and factors unique to your business.

Among your most important resources is the human resource. Developing your staff and identifying future leaders and innovators is critical to the growth of your business. Get help to enable your employees to grow. Human Resource (HR) operations are essential to the smooth running of your company. The solutions can streamline these processes for you. Automate much of your HR operations, especially payroll. This will save time and resource on HR, which are better spent in other avenues to improve your business. Build loyalty and word-of-mouth publicity among customers by using small business solutions to develop and advance your customer care service to new levels of excellence.

Use Information Technology (IT) to your advantage. Go online and connect your staff. It can integrate and adapt processes to maintain quick and easy communication between your employees, reducing risks and costs while improving efficiency. You could use small business help in finding the cheapest sources of the best supplies. Improve your procurement procedures by engaging in online bidding. Develop processes to ensure terms and conditions of your contract are being met.

There are solutions to accelerate your financial closes and customer to cash processes. Do not hesitate to get small business help in managing your cash resources and liquidity, carefully handling your sensitive assets and protecting your business from risk, all while staying within compliance standards.

Small business solutions will revolutionize the way you operate. They will improve your company’s performance on every level, allowing you to make decisions and take up challenges with confidence.

There is always solution for any problem; just we have to find out that. But when problem arises we can’t think positively. That time consultancy shows the solution, a positive way to go ahead.

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